KATE LUDEMAN, PhD
Founder & CEO
Kate@WorthEthic.com
512-330-9799
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Kate, a widely recognized executive coach, speaker and author, founded Worth Ethic Corporation in 1988. Her BS in engineering and PhD in psychology give her a unique approach to leadership coaching when working with analytical, data-oriented executives who want to create company cultures where people perform at their peak. She has worked with over 1,000 senior executives in a wide range of industries.

Previously, she was vice president of human resources for a high-tech Silicon Valley company. Her books include The Worth Ethic, Earn What You're Worth, The Corporate Mystic, Alpha Male Syndrome and Radical Change, Radical Results (last two co-authored with Eddie Erlandson).

EDDIE ERLANDSON, MD
Executive Vice President
Eddie@WorthEthic.com
512-330-9798
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Eddie provides executive coaching to executives who want to expand their influencing and teambuilding skills by helping them change entrenched leadership habits. He works with executive teams from start-ups to large corporations.

He has coauthored two books with Kate Ludeman: Alpha Male Syndrome and Radical Change, Radical Results.

Previously, Eddie was Chief of Staff at St.Joseph Mercy Hospital in Ann Arbor, where he was a vascular surgeon and co-founder of a wellness and executive effectiveness program. With his experience in medicine and leadership coaching, Eddie has developed a unique body of knowledge about how the executive brain works and which tools are most effective in expanding leadership skills.

A self-described alpha male, Eddie has competed in 25 triathlons, 45 marathons and three ultra 100-mile marathons.